Marketing Six
January 16, 2023

What Makes Good Content?

Why Content Is Still King

In marketing, content is everywhere. It is not only in the body of a website, it is on blurbs and blogs, captions and ads. With the prevalence of content in campaigns, it is essential that the words are not only visually impactful but also have a high value. Understanding what makes content good or bad can be challenging, but we are here to help.

At WM Marketing, we know the importance of well-written content. A poorly written website, blog, or ad can prevent a company from hitting its quarterly marketing goals. Our team will work with you to ensure that your content is clear, concise, and visually appealing. If you would like help with your online marketing, contact us to schedule an appointment. 

Content Is Everywhere

When most people think of content, they think of bulky blocks of text that may or may not contain relevant information. Today, however, content is everywhere. Understanding that there are numerous types of content is particularly important. Content can include blurbs on a website, text on ads, photo captions, and more.

Good Words, Bad Visual

Good content is a marriage between high-value words and beautifully crafted visuals. One without the other is not helpful. Content that is high in value is that which answers a searcher's question in a clear and concise way. Value should always be given upfront, not buried. 

Content should be fresh, updated regularly, and engaging. Every piece of content should be purposeful, not merely there to fill a page. 

Furthermore, the content should be appealing to the eye and easy to read. Huge blocks of text are not only visually displeasing, but they are also unlikely to be read. Small paragraphs, frequent headers, and bullet points are ideal in many cases. It should be approachable visually and conceptually.

How WM Marketing Can Help

At WM Marketing we do things differently. We place a huge emphasis on producing quality content for our clients. 

What makes our content and website design different:

  • Visually approachable
  • Relevant and timely
  • Gets to the point
  • Optimized for SEO
  • Contains an easy call to action
  • Pushes the envelope

Content is still critically important and should be nurtured. It should be keyword rich without being oversaturated. With millions to billions of websites out there, content is one area where a business can set itself apart. 

Get the Marketing Help You Need Now

Content is an essential component of any comprehensive marketing plan. Unfortunately, the internet is plagued with poorly written content that turns away potential new customers. Stellar content, on the other hand, can help you convert website visitors into paying clients. 

Find out more about how we can help you convert more leads, create a unique brand, and much more. Contact us today to speak with a member of our team.